Internet Marketing

What is Internet Marketing?

Web Marketing is application of Internet and related technologies to attain the company's marketing goals.

Internet Marketing has to do with the Internet as a distribution channel. The Internet can be used as a PLACE to promote a product and services, provide details to prospective clients and to reach various geographical regions and niche markets.

CONSUMER centered marketing is the key for success of any company. Concentrating on client wants and needs will help a service to please actually to delight its consumers more effectively and efficiently. Structure close relationships and maintaining existing customers is extremely crucial because obtaining a brand-new customer is expensive than keeping the existing consumer.
Web marketing is best used in CONJUNCTION with other marketing media. Coordination between online and offline marketing activities is extremely crucial.

Internet Marketing Tools

Search Engine Marketing

Since 85% of Internet web surfers utilize search engines to find new websites, browse Engine marketing is crucial. Research reports show that the majority of online purchases stem from online search engine. Leading 5 Search Engines Google, Yahoo, Msn, AOL and Ask Jeeves account for 80% of search engine traffic.

Email Marketing

Email marketing can be utilized to drive sales, provide customer service and to build close relationships with the customers. E-mail marketing is a cost effective Internet Marketing tool and the results can be easily measured. If we are to rent an E-mail list from an outside source the response rates will be around 1 %.

Affiliate Marketing

Affiliate marketing is one website (An Affiliate) is promoting another site (Merchant) in exchange for a commission. Affiliate marketing is run the risk of complimentary and expense reliable marketing since you pay just for performance.

Banner Advertising

When its introduce for the very first time in 1994, banner marketing was really much popular and click through rates were around 25%. At present we can't anticipate a conversion rate above 2 % from a banner ad campaign (Click through rates 0.5% untargeted banners and for targeted banners in between 1-2%). The conversion rates are not satisfactory banner marketing still thinks about as an efficient branding tool.

Viral Marketing

Viral marketing messages get 5-- 15% click through rate. 57% say word of mouth or viral marketing is their main source of information about new websites.

Promotion

Publicity has to do with creating awareness, constructing trust and trustworthiness. Online news release circulation plays the main role in this.

Browse Engine marketing is important because 85% of Internet web surfers utilize search engines to find new sites. Email marketing can be utilized to drive sales, offer client service and to build close relationships with the consumers. Email marketing is a cost reliable Internet Marketing tool and the outcomes can be quickly measured. Viral marketing messages receive 5-- 15% click through rate. 57% state word of mouth or viral marketing is their primary source of info about new websites.